Bringing a brand’s rich heritage to life for a more luxurious appeal.
Brand positioning
Design strategy
Product portfolio management
Communications
Glenmorangie approached BSUR to help raise brand awareness globally. We envisioned Glenmorangie as Unnecessarily Well Made: a brand that obsessively focuses on perfection in every aspect. Communications establish a more luxurious feel through highlighting their prodigious attention to detail and the significance of Glenmorangie’s terroir.
The Original
We hand-crafted Glenmorangie’s logo in wood and copper to reflect two signature brand narratives. The artworks represent the unseen lengths that go into creating Glenmorangie whisky.
UNNECESSARILY WELL MADE
18 Years Old
The 18 Years Old is a single malt of serious distinction. With a rich bouquet and an incredible degree of vibrancy, we captured the whisky’s complexity under a microscope. The result is a stunning visual that catches the eye and intrigues the tastebuds.
Signet
Created from ancient casks, Signet embodies the distillery’s harmony with its local terroir. We commissioned renowned land artist Dan Snow to use natural materials which evolve with their surroundings over time. A timeless masterpiece of nature, the artwork toured beyond Scotland, featuring in select publications and in high-end retail environments.
19 Years Old
Exclusively for travel retail locations, we crafted a copper art piece that compliments the bottle’s stature from behind. The copper bands represent the interwoven nature of Glenmoragie’s complex tasting notes and is a subtle reference to its younger brother, The Original.
