The creative brand consultancy

The BSUR Group helps you define or fine-tune your DNA (be as you are) and translates it into all business and brand activities (behave as you are) to create outcomes that can strategically reverse decline and accelerate growth for your business.

We do this for international companies, their brands and services from our internationally staffed headquarters in Amsterdam.

We supplement this with supportive service offerings in brand equity acceleration, creative strategy and execution, and content production.

bsurconsulting

  • To build a skyscraper, start at the bottom 
    Fundamentally differentiating business-, brand- and product concepts are amongst the most powerful tools to boost the growth of your company. Since the mid-90’s BSUR Consulting has helped the world’s leading companies change the game. Our multidisciplinary team of business creatives add entrepreneurial development skills in the earliest possible stages of decision making. We operate across categories and across continents, enhancing serendipity. We create inventive scenarios for your entire business. And inspiring brand compasses for your brands. Most importantly, we also support the roll-out. To maximize our value, start in the boardroom.

    Vision
    We believe that brands who stand for something and express a strong mentality are the most successful in this era. They are able to grow beyond boundaries and build stronger connections with consumers. With the Concepting-methodology, we offer our own established way to help define your unique ‘be as you are’ and help you ‘behave as you are’ in everything you do.

    business concepts
  |  brand driven product development

  |  brand
    portfolio assessment

  |  brand creation  |  brand re-engineering
    brand rejuvenation

  |  brand extension  |  online and offline brand strategy online and offline marketing and 
sales innovations internationalising brand concepts
  |  pre-marketing for BRIC countries turning OEM-suppliers into brand owners
  |  brand mergers

bsuragency

  • Design x communication x activation
    BSUR Agency is a full-service creative agency that builds brand driven integrated communication platforms. We are one of the few agencies that offer design and communication and activation under the same roof. We believe they should be working together in a flexible set of ‘brand iconics’ – for any brand, in any category. We don’t work on a project basis. Instead, we partner with clients who are looking for a long term collaboration.

    Vision
    The communications industry is more crowded than ever before with dozens of ‘other types of agencies’ with all kinds of specialisms. Great! But we also believe that those specialisms are all too often performed in (mini) silos with no doors in between. Integration is at stake with a great risk of diluting brand consistency. We are here to help create and manage full integration.

    identity design
  |  integrated communications
  |  online and offline brand activation

bsurfactory

  • BSUR Factory helps you duplicate, produce, and reproduce all your tactical communications tools. All those things that need ‘throughput and speed’, but still need to be consistent with the overall brand imagery and tonality. We are not an ‘in-out’ studio around the corner. We work for larger clients managing their complete production volume on an attractive retainer basis.

    Vision
    Clients perceive agency studios as too expensive and too slow. And they are right. We know and believe that sharpness, and cutting of unnecessary steps, paired with a high degree of automation and very service-minded staff, is what our clients look for.

    international campaign roll outs  |  retail communications programs  |  in-store concepts in-store materials production  |  house style brand books  |  house style roll-outs print and 3D production |  online communications production  |  automated order services