be yourself, everyone else is already taken
– Oscar Wilde –
Founder-led, international and independent for 21 years. True to our vision
since then: be yourself to be an original.
The BSUR Group helps you define or fine-tune your DNA (be as you are) and translates it into all brand activities (behave as you are).
BSUR employs professionals from five continents between offices in Amsterdam, Shanghai and São Paulo.
boardroom creativity changes everything
To build a skyscraper, start at the bottom
Fundamentally differentiating business-, brand- and product concepts are amongst the most powerful tools to boost the growth of your company. Since the mid-90’s BSUR Consulting has helped the world’s leading companies change the game. Our multidisciplinary team of business creatives add entrepreneurial development skills in the earliest possible stages of decision making. We operate across categories and across continents, enhancing serendipity. We create inventive scenarios for your entire business. And inspiring brand compasses for your brands. Most importantly, we also support the roll-out. To maximize our value, start in the boardroom.
We believe that brands who stand for something and express a strong mentality are the most successful in this era. They are able to grow beyond boundaries and build stronger connections with consumers. With the Concepting-methodology, we offer our own established way to help define your unique ‘be as you are’ and help you ‘behave as you are’ in everything you do.
| brand driven product development
portfolio assessment | brand creation | brand re-engineering
brand rejuvenation | brand extension | online and offline brand strategy
online and offline marketing and sales innovations
internationalising brand concepts | pre-marketing for BRIC countries
turning OEM-suppliers into brand owners | brand mergers
Adding boardroom creativity to:
brand equity acceleration
No industry is as focused on value creation as the world of private equity, mergers and acquisitions. Here, the majority of thinking comes from professionals with a background in business consulting and finance. Brilliant left brain thinkers.
BSUR EQT works with select private equity firms who choose to add a complementary force: experienced creative industry experts. Right brain thinkers, who excel in creativity, inventivity, imagination and visualization. We help select, validate, safeguard, futurize and boost the companies and brands at stake. Always respecting people, planet and profit. With our type of creativity we add something different. It’s how value creation is completed. And its speed increased.
differentiating acquisition approach | creative validation | business and brand
compasses | value creation and acceleration | boardroom creativity
design x communication x activation
BSUR Agency is a full-service creative agency that builds brand driven integrated communication platforms. We are one of the few agencies that offer design and communication and activation under the same roof. We believe they should be working together in a flexible set of ‘brand iconics’– for any brand, in any category. We don’t work on a project basis. Instead, we partner with clients who are looking for a long term collaboration.
The communications industry is more crowded than ever before with dozens of ‘other types of agencies’ with all kinds of specialisms. Great! But we also believe that those specialisms are all too often performed in (mini) silos with no doors in between. Integration is at stake with a great risk of diluting brand consistency. We are here to help create and manage full integration.
identity design | integrated communications | online and offline brand activation
the roll-out machinery
BSUR Factory helps you duplicate, produce, and reproduce all your tactical communications tools. All those things that need ‘throughput and speed’, but still need to be consistent with the overall brand imagery and tonality. We are not an ‘in-out’ studio around the corner. We work for larger clients managing their complete production volume on an attractive retainer basis.
Clients perceive agency studios as too expensive and too slow. And they are right. We know and believe that sharpness, and cutting of unnecessary steps, paired with a high degree of automation and very service-minded staff, is what our clients look for.
international campaign roll outs | retail communications programs | in-store concepts
in-store materials production | house style brand books | house style roll-outs
print and 3D production | online communications production | automated order services