Peperami (UK) and BiFi (Germany and Benelux) are similar products but with different names and communication histories. BSUR was challenged to grow both with one appealing approach across Europe.

Following our comprehensive review of the market, we defined European users of meat snacks to be mainly ‘on-the-go’. Youngsters, who like to have something hearty when hunger attacks. We reanimated the ‘Animal’ character (already popular in the UK) and made him the star of all European communications. He is famous for his animalistic behaviour in the most unexpected ways.