Transforming a product brand into a trusted full service partner.
Brand positioning / Communications
Hikvision is the world’s largest supplier of state-of-the-art video surveillance solutions. BSUR were tasked with changing brand perception from a Chinese product brand to a global leader in mobility.
Through a new global campaign: ‘City of smart’, BSUR presents the brand as the enabler of mobility. The campaign shows sectors, where Hikvision operates, visualised on a circuit board. It works as a beautifully complex metaphor about the intelligence in Hikvision’s equipment, making security simpler and ultimately making our lives run more smoothly. In a product-focused market, the campaign elevates Hikvision to a full-service partner.