Creating a market leader by maximising customer value and experience.


For over 12 years we have created tactical campaigns, in store communications, online, radio and TV commercials with Specsavers across all three departments; Hearcare, Eyewear and Eye health. In the last year alone, our work has helped Specsavers reach a record turnover of €150 million and 7% growth on the previous year.

Specsavers wanted to demonstrate a lesser known part of their business - hearing aids. Our tactical price, comparison campaigns and our heart-warming ‘Passion’ campaigns have assisted Specsavers in becoming the market leader in The Netherlands.

Specsavers - Open campaign
During difficult times, as much of the world felt closed, Specsavers wanted to remain as open as possible for customers. Our ‘Open for Care’ film offered consultations and appointment bookings whilst ‘Open for You’ was introduced to reassure people once stores opened.

Eyewear value campaign
In an extremely competitive market, where opticians entice customers with offers, Specsavers wanted to show what more they offer beyond the headlines. Where an asterisk normally leads to disappointing small print, we showed the beneficial contents of each offer in a typically fun Specsavers way.

Eye health
Specsavers wanted to launch a new premium in-depth eye test. The Preventative Eye Health Exam goes much further than a free standard eye test - alongside detecting eye diseases, it can even detect signs of medial conditions such a diabetes. Specsavers are well known for their comedic commercials, we needed to encourage people to pay extra without scaring them, all whilst being comedic yet not mocking those with an eye disease.

Case study overview