Rebranding a real estate platform to be more customer-centric.
Challenged by Funda to re-evaluate the design of the user experience, the result of BSUR’s research was to remove the feeling of ‘bricks and mortar’ and make the experience more human. Despite being a web-based brand, we made it as human as all those looking for a new home.
Our strategy defined that ‘everyone looking for a new home, is in fact looking for a new future’. All on-and-offline communications are now derived from our human, friendly and accessible design language. Strong and playful use of funda colours used alongside a clear uncomplicated language, further strengthens funda’s iconic appeal. Online and offline are now one brand world which has resulted in stronger brand recognition and messaging across all media.