Rebranding a real estate platform to be more customer-centric.

Brand positioning / Design strategy

Challenged by Funda to re-evaluate the design of the user experience, the result of BSUR’s research was to remove the feeling of ‘bricks and mortar’ and make the experience more human. Despite being a web-based brand, we made it as human as all those looking for a new home.

Our strategy defined that ‘everyone looking for a new home, is in fact looking for a new future’. All on-and-offline communications are now derived from our human, friendly and accessible design language. Strong and playful use of funda colours used alongside a clear uncomplicated language, further strengthens funda’s iconic appeal. Online and offline are now one brand world which has resulted in stronger brand recognition and messaging across all media.

Case study overview