Ready for Adventure

Activation Campaign

Challenge

Sustain Fruit Shoots premium position in the competitive juice market.

Insight

Parents feel a tremendous sense of pride and love when their kids fearlessly go out there and try new things. If anything their kids inspire them!

Concepting Mentality

Go Explore

Execution

This campaign gets kids active and outside via an exciting activation idea: De Dropping.
De Dropping is a modern day treasure hunt using handheld GPS units to help support kids in finding their way back out of the forest.

Results

The campaign was well received by retail, consumer media just started.

Case study overview
Ready for Adventure
Ready for Adventure