Ready for Adventure
Sustain Fruit Shoots premium position in the competitive juice market.
Parents feel a tremendous sense of pride and love when their kids fearlessly go out there and try new things. If anything their kids inspire them!
This campaign gets kids active and outside via an exciting activation idea: De Dropping.
De Dropping is a modern day treasure hunt using handheld GPS units to help support kids in finding their way back out of the forest.
The campaign was well received by retail, consumer media just started.