Re-engineering a catalogue brand to today’s online consumers.
Brand positioning / Brand portfolio management / Design strategy / Communications
Bonprix tasked BSUR with helping their transformation from a budget and rational brand into a modern, stylish online fashion label. Our strategy defined that online fashion buyers don't want to be portrayed as cliché postorder clients.
Our comprehensive brand work covered all touchpoints and sub-brands. Bonprix is now seen as a proper fashion provider in over 20 countries and continues to experience steady healthy growth.