The Beat of the Moment

Brand campaign

Challenge
Maintain Radio 538’s leading position in Holland’s competitive radio broadcasting industry.

Insight
Radio is a mood booster; uplifting you through the many different moments of the day.

Concepting Mentality
Together we create the WOW.

Execution
A new brand iconic was created for this integrated brand campaign. The timestamp - a visual device incorporating 538’s logo - supports the brand statement: 'The Beat of the Moment’ and enforces the uplifting moments.

Radio = 538
Case study overview