Launching Germany’s Largest Chocolate Brand in China
Launching one of Germany’s most famous chocolate brands in China, competing in a crowded and fierce market.
Saying thank you is a traditional element of the Chinese culture. With merci, we want to inspire the population to give the gift of chocolate.
If you want to say thank you, that’s merci.
One of the first tasks was finding the perfect Chinese name, staying true to merci’s promise and conveying its heartfelt message to this new audience. We tailored their European packaging to the Chinese market, designed POS materials for shops and supermarkets and developed the storylines for three TVC concepts, aired in China, Hong Kong and Singapore. The Chinese commercial was voted one of the best-tested in 2015.
merci was successfully launched in Hangzhou in November 2015 and continues to grow in the Chinese market.