Improving the performance of the global supply chain.
Brand positioning / Design strategy
Brand puzzle
Due to the current opaque state of operations in the supply chain industry, stakeholders routinely bleed valuable time and resources. Nexxiot’s IoT based solutions enable efficient decision making, yet their communications were inefficient.
Solution
Our analysis of the market revealed that, while numerous competitors offered similar solutions, the industry itself was very fragmented. This revealed a space for a platform to unify this competitive area. We created a brand identity that likened the industry to the flow state. We developed a Personality, Function and Style for the brand. These formed the foundation upon which we designed the entire toolbox for brand communications.
