Improving the performance of the global supply chain.

Brand positioning / Design strategy

Nexxiot creates IoT based solutions for better decision making in the global supply chain. Stakeholders routinely bleed valuable time and resources, due to the current opaque state of operations in the industry. Nexxiot’s state-of-the art products and data modelling enable unprecedented transparency, collaboration and expertise. Our analysis of the market revealed that, while there were numerous competitors offering similar solutions, the industry itself was very fragmented. This revealed a space for a platform to unify this competitive area.

We created a brand concept that likened the industry to the flow state. Based on this concept, we developed a Personality, Function and Style for the brand. These formed the foundation upon which we designed the entire toolbox for brand communication.

Case study overview