Eyecare

Brand communications

Challenge
Specsavers wanted to launch a brand new service that tests the health of people’s eyes. The ‘Preventative Eye Health Exam’ goes much further than a free standard eye test - as well as detecting eye diseases, it can even detect signs of medial conditions such a diabetes.

Insight
People don’t take regular eye tests, often leaving it too late.

Concepting Mentality
Specsavers can prevent signs of medical conditions.

Execution
A ‘comical campaign with a twist’ - we see a man doing what he loves before discovering that an eye disease has stopped him from doing that. At this point we, the viewer, are asked ‘What if an eye disease came between you and the things you love?’
As we see an Optometrist perform the Preventative Eye Health Exam, we are reassured and encouraged to get our eyes checked.

Results
Just launched.

Eyewear Hearcare
Case study overview
Eyecare