Chinese manufacturer lights up the west

Brand and Product Campaign

Challenge

After developing its own line of smart lighting products, Sengled, originally a Chinese OEM, is preparing its launch in the American and European markets.

Insight

Only early adopters are aware of this new range of domotica products, but they are sceptical of Chinese-looking brands.

Concepting Mentality

The future is bright.

Execution

We created a new brand world and brand iconics (logo, packaging design, experience center, website…) and made it look Silicon Valley-worthy, positioning Sengled right in between brands like Apple and Sonos.

Results

Since its launch in 2014, Wired selected Sengled as one of the top 10 innovative brands and products at CES. They proudly became the first Chinese product line available in US Apple stores.

Case study overview