Creating a food and lifestyle platform to revolutionise health.
When the founders of cookery tv channel ’24 Kitchen’ wanted to build ‘the Netflix of healthy cooking and living’, they came to BSUR for our experience in successfully creating brands from scratch. Together we developed FoodFirst Network. With a database of over 600 videos, created by a team of nutritionists, dieticians, doctors and master chefs, FoodFirst helps people lead healthier lifestyles and rediscover cooking through tailor-made recipes and activities. So whether you’re an athlete or chronically ill, you can cook restaurant-quality food and avoid the threats of ready-made meals to (in many cases) be medicine free in 8 weeks.
We created the entire brand concept and visual language to represent the attractive freshness of superfoods. In its second year, FoodFirst Network was purchased by the Ahold Delhaize group and is now helping even greater audiences.