Brand identity refresh

Brand Identity

Challenge
Three years on from designing our first identity for Princess Yachts, it was time for an ‘exceptional’ refresh.

Execution
For each class we created a unique logotype in neon. These were created by representing the amount of boats in each class through shadow lines behind the class letter. These lines follow through across brand assets.

Experience the Exceptional Crafted in Plymouth, England Return to V Class
Case study overview
Brand identity refresh
Brand identity refresh
Brand identity refresh
Brand identity refresh
Brand identity refresh