Bonprix It’s Me!
Bonprix needed to transform from a budget and rational brand into a modern, stylish online fashion label.
Online fashion buyers don't want to be portrayed as the cliché postorder clients.
Together we shine.
In all touchpoints the Bonprix fan is always portrayed in a warm and dynamic social setting, in which he/she is the icon.
Bonprix is now seen as a proper fashion provider in over 20 countries and continues to experience steady healthy growth.