BSUR News

the award season kicks off with gold

two Gold Globes for MINI and BSUR

We're proud to announce that we have won two Gold Globes from the World Media Festival, one in the TV Commercial category for our 'Another Day. Another Adventure.' TVCs and the other in the Online Campaigns category for 'ALL THE WRONG PLACES'. The World Media Festival is a global competition for modern media, that honours and celebrates excellent solutions in Corporate Film, Television, Web, Web TV and Print productions on an international scale. Watch the winning work here.

bonprix fashion distracts TV viewers

living room turns catwalk in 7 seconds

BSUR and bonprix celebrate the modern extended family in a new series of 7 and 15 second program sponsorship bumpers for TV and online. In true bumper fashion, the brand interrupts the programs. Each bumper features a family and their closest friends enjoying their favorite television shows together. Until they are distracted by someone blocking their view to flaunt their latest bonprix purchases. This fashion intrusion turns the living room into a surprising catwalk and directly draws the viewer into the scene. Watch it here and here.

BSUR Dutch agency of the year?

longlist announced by ABC

On the 26th of April we will find out if BSUR is on the shortlist of the 3 best agencies in the Netherlands, after being reviewed on our creative and business results over the past year. Amongst the 9 other nominees are Wieden+Kennedy Amsterdam and DDB Amsterdam. During the SAN Gala on the 24th of May it will be announced who is the winner of 'Agency of the Year 2011'. BSUR also received a nomination for our campaign for Radio 538, the Dutch No. 1 radiostation.

BSUR opens Shanghai office

for international clients operating in or from Asia

With the opening of BSUR Shanghai, we have expanded our international micro-network. Located at the DDWS (Dutch Design Work Space) in Shaanxi Lu, BSUR Shanghai will work on the creation and re-engineering of brands and brand communication platforms for international clients operating in or from the Asian region. Wilbert Kragten (40) will head up BSUR Shanghai. He has over fifteen years experience in international marketing and communication, mainly at global FMCG companies after he left BSUR in 1999. Go and meet him at wilbert@bsur.com!

more millionaires than ever

BSUR introduces new lottery brand

BSUR and the State Lottery are proud to present a new, weekly lottery in the Netherlands: het Miljoenenspel (the game of millions). A unique lottery where not only one person wins the Jackpot, but the Jackpot is divided in equal prizes of 1 million. So there's not only 1 winner, but many winners of 1 million. BSUR Consulting has been involved in the concept since 2010 and BSUR Agency thereafter developed the integrated campaign, which spectacularly shows the dividing of the Jackpot and the resulting flow of new millionaires. Watch the ad here.

success found in all the wrong places

MINI and BSUR wrap up another great adventure

In February BSUR launched the fifth and final webisode of the "All The Wrong Places" series. We’ve sent the new MINI Coupé and Roadster, a host and 5 Facebook Co-Pilots on unwise Missions to Japan, South Africa, Peru, Sweden and Jamaica and brought back stories that have to be seen to be believed. A partnership between MINI and VICE, this project put the Facebook fans of both brands in front of the camera for the first time. So far we’ve had over 3 million video views and more than 5,833 days of MINI content consumed. These results prove that sometimes going to all the wrong places is the best idea of all.

the world's most convenient liner

unique innovation responds to women's wishes

BSUR has created a campaign for Libresse to promote the launch of the world's most convenient liner - 2 liners, one on top of the other. Initially launching in France under the Nana brand, the campaign highlights this latest innovation as belonging to a wealth of wishes that women have through the line. Across TV and print, the campaign recognizes these thoughts and introduces the liner as the one wish that Nana can grant. The campaign is part of our European communication platform "We know the feeling". It ran in September 2011 and runs again in France in April and August 2012. Watch the ad here.

first digital goodiebag for Sizz

provider steals the show at Fashion Week

BSUR positioned Sizz as the tech savvy, trendy provider that intrigues and inspires women with the latest news and novelties. To kick it all off, we introduced the first digital goodiebag during Amsterdam International Fashion Week. Attendees were surprised with a digital version of the traditional gift bag, which they could download by scanning a QR code with their smartphone. It contained, amongst others, the Sizz app, digital discount vouchers for fashion and lifestyle brands and a digital edition of a popular fashion magazine. A wealth of newspapers, fashion mags and blogs picked it up and spread the word.