BSUR News

A Pencil for MINI Rocketman Concept Film

BSUR wins at the One Show in New York City

On May 7th at the One Show Design Gala in New York City the MINI Rocketman Concept picked up a prestigious Bronze Pencil. Created for the Geneva International Motor Show, the MINI Rocketman Concept sees MINI reinvent the small car again by going back to the essence of MINI’s founding design principles. The much loved 2-minute product film was created using a mixed media approach, seamlessly combining live action with both 2D and 3D animation, motion graphics, stock footage and visual effects. The result takes the audience on a journey from MINI’s inception in 1959 through to present day. Within its first 5 days on YouTube the video scored over 200,000 views.

All the wrong places end of the road video

Looking back on a great adventure.

ALL THE WRONG PLACES was a live worm eating, moose hoof tossing, cactus stabbing, tyre blowing, bear gizzard-distilled-vodka drinking, voodoo dodging, truly epic MINI, BSUR and VICE Adventure web series of an entirely different sort. We tossed the guidebooks. Good advice fell on deaf ears. We wanted the most bizarre adventures. For over 7 months, we bravely combed the globe for the most off-beat cultural stories we could find. Now we’ve reached the end of the road, take a look in the rearview mirror at the bizarre ALL THE WRONG PLACES Missions we survived. Watch the video here.

It was yet again a 538 Queens Day

the party continued at 102FM

60.000 autographs appeared not to be enough to get the party started at the Museum Square in Amsterdam. With heartache and pain Radio 538 had to say goodbye to their yearly Queens day party in the capital's city centre, due to newly introduced security measures. But.. the party did continue at 102FM! With this message it was yet again a 538 Queens Day, without the radio station even being physically present.

New faces

Pieter van den heuvel and Alex de Raaff join BSUR

BSUR is proud to strengthen the team with creative Pieter van den Heuvel and designer Alex de Raaff. Pieter joins us from Sid Lee and has both international and national experience on clients such as Adidas, Ajax, Fortis and Pink Ribbon. Alex transferred to BSUR from Creative Cell where he worked on many collaborative projects with Financieel Dagblad as Head of Design. Both will be working on all our clients and of course, our basketball court.

BSUR Dutch agency of the year? - part 2

shortlist announced by ABC

After being long-listed in March, BSUR is now on the shortlist of the best 3 agencies in the Netherlands. Out of the first selection of ten, the ABC jury selected three agencies that are due to present their case on the 9th of May. Wieden + Kennedy Amsterdam and Lemz are the other shortlisted agencies. During the SAN Gala on the 24th of May it will be announced who is the winner of 'Agency of the Year 2011'. Fingers crossed!

Shanghai turns orange

during Dutch Week at the end of April

Shanghai turned orange on April 23 for the Dutch Consulate event 'Dutch Week'. It was a week full of meetings and engagements with the Chinese authorities and companies celebrating the long-lasting relationship between China and The Netherlands. BSUR Shanghai was invited and did a presentation on Advertising in Europe to Chinese companies interested in Europe. From the MINI campaign to Glamour guerrilla programs, a wide range of BSUR cases were presented. Interested in the presentation, contact wilbert@bsur.com.

BSUR in Campaign's leading independents

for the third consecutive year

BSUR is a member of "thenetworkone", the most reputed network of independent agencies in the world. In association with Campaign magazine, each year "The World's Leading Independent Agencies" are selected out of more than 400 agencies in 84 countries. In a special Campaign publication, the founders of 13 nominated agencies give their view on the industry. For the 2012, 2011 and the 2010 issues, BSUR was one of the selected agencies. Find more, also about the other leading agencies, on www.leadingindependents.com.

concepting in China

BSUR presents at Madness Shanghai

BSUR Shanghai was invited to present at Madness, a bi-monthly creative event in Shanghai. In the company of other speakers from the creative scene, such as famous Chinese artist You Si, actor Charles Mayer, a crowd-funding team, photographer Phillip Reed and 200 attendees, Wilbert Kragten did a visual presentation and verbal roller coaster about Concepting and how brands can be more than just a product benefit. Interested? Send an email to shanghai@bsur.com.