Looking For a New Future

Branding

Challenge

How to become as much of a ‘human’ as all those people looking for a new house, while being a web based brand.

Insight

People visit the funda website frequently, and experience funda as a friendly and accessible personality who helps them find a new home.

Concepting Mentality

Everyone looking for a new house, is in fact looking for a new future. Whatever the budget, everybody dreams of a ‘future palace'.

Execution

All on-and-offline communications are now derived from the same ‘human’, friendly and accessible design language. Strong and playful use of ‘funda colours’ used alongside a clear uncomplicated language, further strengthens funda’s iconic appeal.

Results

Online and offline are now one world; stronger brand recognition and messaging over all media.

Case study overview
Looking For a New Future