Bonprix It’s Me!

Brand Re-engineering

Challenge

Bonprix needed to transform from a budget and rational brand into a modern, stylish online fashion label.

Insight

Online fashion buyers don't want to be portrayed as the cliché postorder clients.

Concepting Mentality

Together we shine.

Execution

In all touchpoints the Bonprix fan is always portrayed in a warm and dynamic social setting, in which he/she is the icon.

Results

Bonprix is now seen as a proper fashion provider in over 20 countries and continues to experience steady healthy growth.

Case study overview
Bonprix It’s Me!
Bonprix It’s Me!
Bonprix It’s Me!