Wrangler is Wanted

Rejuvenating a denim icon with design and communications

With the WANTED theme, BSUR relaunched the legendary jeans brand. It updates the key attributes of the cowboy mindset and connects them to one denim brand only. WANTED is all about edge, desire and new frontiers: the contemporary Spirit of the West. With more communicative designs and more designed communications, Wrangler's WANTED translates into all the relevant touchpoints. All of them rugged, bold and low-tech. We do not just advertise and PR such an evolution. To 'be as you are' it's important to 'behave as you are' also. Especially in the lifestyle business. So check out the image-boosting new products we co-created, our entire 3-D design for the brand and experiential events involving the fanbase. The WANTED result: brand loyalists were affirmed, the young and hip were added, next gen stores opened up to the brand and double digit growth rode into town.