Armin van Buuren plays the Stereoheads
TVC introducing the arrival of the world's most popular DJ
1.700.000 YouTube views and counting
The hard core viral "So you think you can dance" by Pool Worldwide
Putting former 538 star-DJ Ruud de Wild back in his place
Hitching a ride on a private jet. Outdoor and print
20 sec. TVC "Museum Square Takeover"
Claiming a gigantic fleemarket style spot for the 538 Queensday party
The square in the ad and at the resulting 300.000 strong party. Slideshow
Every year Radio 538 organizes the biggest live show on Museumplein Amsterdam.
Billboard and print show the Stereoheads kneeling for their new master
From now on you can hear the world's most popular DJ on Radio 538. Van Buuren knows how to push people's buttons and switch them on to the ultimate 538-sound - this is reason enough for the iconic Stereoheads to kneel and set their buttons ready. In addition, Radio 538 has been nominated for an International Dance Music Award, as the 'Best Radio Station Worldwide'. Previously IDMA named Armin the 'Best DJ Worldwide'. Armin + Radio 538, a golden combination.
Turn me On. Radio=538
Growing the No. 1 radio brand with two rebel mascottes
BSUR is the proud advertising and design partner of Radio 538 since 2000. At that time, it was the No. 5 radio station, but the leader among teens. Our common goal: build the biggest and baddest radio brand out there for everyone that's young at heart. 538 added star-DJ's on all major shifts. We designed an identity to appeal to a broader audience, amplified their purple and green flag colors and added the now iconic logo to the mix. Early on, we launched the equally iconic theme Radio=538, claiming the position of mental marketleader. Cut to 2012, where the brand has been No. 1 for most of the past five years. And the call to action is "Turn me On", celebrated by the seriously rebellious 538 Stereoheads, living large and loud on the continuous beats of their radio helmets. The Stereoheads rock out on TV, online, outdoor, in cinemas and at events, further growing the No. 1 marketshare. Radio 538 proves that it's good to grow, as long as you never grow up.
Poster and print announcing the Queensday event on Museum Square
The theme line embodies the mentality of 538 and its listeners. Plus, it's a call to action
Every January, we break the bank and give away loads of cash
Billboards and swanks on New Year's Day
The Stereoheads with the love of their life
Introducing "Turn me On" with listeners going out of their minds on the beats of 538
20 sec. TVC "Blown away"
The second phase of the Turn me On campaign
20 sec. TVC "Blown away"
The second phase of the Turn me On campaign
10 sec. docudrama "Pet sounds"
15 sec. TVC "Dancing with myself"
538 licensee Louder Magazine adopted our boys
Outdoor and print for the biggest morning show
Crisis, what crisis? Give us your bills and we'll pay 'em. Outdoor
Outdoor variatons on the theme. Slideshow
Walls of sound. A triggering outdoor campaign
Massive outdoor on old reservoirs. The chemical formula of 538
The romance unfolds
The summer on your radio. Giant outdoor
The Stereoheads let the dogs out for the annual hunt on Mr. X
Who wakes up the morning DJ?
The Stereoheads like Edwin to be early for his early risers show
Online creation of personal video messages written in firecrackers
fans blow their friends away via Facebook, Hyves, Twitter and Email
Our holiday campaign for Radio 538 allows fans to create personalized video messages written in illegal Chinese firecrackers by the 538 Stereoheads (who came out of the shoot relatively unharmed). Go to http://2012.radio538.nl, make your own and blow your friends away via Facebook, Hyves, Twitter and Email. Here’s to a loud 2012! Peace.
Say it with 538 Firewords
Online holiday wishes with a bang. 2012 started loud
Our holiday campaign for Radio 538 allows fans to create personalized video messages written in illegal Chinese firecrackers by the 538 Stereoheads (who came out of the shoot relatively unharmed). Go to http://2012.radio538.nl, make your own and blow your friends away via Facebook, Hyves, Twitter and Email. Here’s to a loud 2012! Peace.
New Year's Eve TVC '538 Firewords'
(check how the 538 Stereoheads came out of the shoot relatively unharmed)
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