Another day. Another adventure
Wednesday in Hongkong. MINI Coupé TVC "Love is in the Air".
Is it a commercial? Is it a short film?
Tuesday in Iceland. The 90 sec. MINI Coupé adventure "Hitchhiker". Chilling
Of course MINI invented low fuel consumption. Can't hurt to remind
So the Center Rail isn't just for Sushi?
Hintertupfing, that's German for the middle of nowhere
MINI Worldwide
Campaigning the growing band of MINI models
Since 2009, we're the global ad agency for BMW's MINI brand. The timing couldn't be better: MINI was celebrating its 50th anniversary at Silverstone. And the first ever 4 door MINI was to be launched, opening the much beloved brand up to a larger fanbase everywhere. The campaign proves the biggest MINI ever is still every inch a MINI. Almost simultaneously, a new fleet of MINI Hatch, Cabrio and Clubman were introduced. Followed in 2011 by the first ever MINI Coupé, the adventurous wingman that gets you into all the wrong places, and out again. It took us to Rio, Iceland and Hong Kong and into a mischievous friendship with Facebook and Vice Magazine. So there you have it, lots of MINI ads on a very big page. Enjoy.
MINI + VICE present "All The Wrong Places"
Global adventures with the MINI Coupé. Mission 1: Japan's Dekotora trucker subculture
In Episode 1 of ALL THE WRONG PLACES our intrepid Co-Pilot Maggie Stoody, selected via Facebook, travels to the land of the rising sun with our host to discover the culture of Dekotora truck customization.
Another day, another adventure
Discover the Dekotora trucker subculture in "All The Wrong Places"
In Episode 1 of ALL THE WRONG PLACES our intrepid Co-Pilot Maggie Stoody travels to the land of the rising sun with our host to discover the culture of Dekotora truck customization.
Join the MINI Coupé in "All The Wrong Places"
A global adventure-series in co-operation with VICE and Facebook
Another day, another adventure: South Africa
Find out how taxis help break the country's newest and hottest music stars
In Episode 2 of ALL THE WRONG PLACES from MINI + VICE, our winning Co-Pilot and host travel to South Africa to explore how taxi drivers help promote and popularize up-and-coming new musicians!
"Another Day, another adventure" + "All The Wrong Places"
Case Video of the seamless TV and Web-campaign
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click & drag to navigate through this brandscape