Robinsons Fruit Shoot, shooting for the stars
Britvic International Ltd.
Robinsons Fruit Shoot is a kid's drink with a unique feature: its cool and handy sports cap that can't spill. So why not make it the perfect stuntproof drink for on the go? The Effie-winning campaign taps into the curious minds of adventurous, outdoorsy kids. Form and function come together.
The theme "Go Explore" opens up a whole new world at the intersection of imagination and reality with commercials and games that go all the way to Mars and back. The stimulating all-terrain brandscape truly empowers kids to explore new frontiers. Not only online but also in real life. In the latest campaign, Fruit Shoot challenges kids to become young MacGyvers, building inventive objects with empty Fruit Shoot bottles. Go Green, Go Explore. And don't forget to Juice Up!
