Print. The famous lost and found page mostly does the job
Check out the official pen that was created for use in gravity free zones (like space) and Armstrong's personal details, like his 'high anxiety'. Photo of earth courtesy of NASA
Strikingly similar to today's product. Except, the B.C. Filofax counts down towards his birth
Each Filofax ad has several hidden details that created an extraordinary interaction with magazine readers. This Filofax ad features the weekly planner page and reveals that Julius did not conquer France by force but by negotiationwith Asterix & Obelix. We were never recognized for this major discovery
Timeless storytelling with the original organizer
Filofax Worldwide Ltd.
In 1921, Filofax invented the loose-leaf personal organizer with the patented six-ring system. Through the yuppie culture of the 80's, the brand became a global status symbol. By the early 90's, it was iconic. Fortunately and unfortunately, the brand name then became the category name, the patent expired and imitations were everywhere. We tackled all issues at once with the "Famous Achievers"-campaign, which spanned two decades. Over its long run, it locked performance-driven brand loyalists into the organizer of their choice while speaking to the rising creative class looking for authenticity and self expression. It also cemented the brand's position as the very first personal organizer, by showcasing the organizational skills of some pretty high achievers in the history of mankind. Including the man that started it all. The campaign is one of the most awarded in advertising history, with tens of nominations and awards in the major festivals. It once even ranked No. 2 for the Holy Grail: the Cannes Grand Prix. Number Two. Exactly. Like that guy behind Neil Armstrong.
Print and poster. Featuring the Swingline Connections map that inspired the Tube
Stolen from Egypt. Portrays King Tut dictating
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