BSUR is an independent international agency creating and re-engineering
brands and brand communication platforms. We merge design, advertising
and activation to help brands become the most authentic, consistent and
inspiring versions of themselves they can be.
Based in Amsterdam (HQ) and Shanghai, we serve global, European and
leading
local brands. Clients include the global MINI account (BMW Group),
Libresse Europe (SCA), Fruit Shoot (Britvic International) and Specsavers.
The team consists of international talents from all continents. BSUR was
featured in 'The World’s Leading Independent Agencies', published by
Campaign, in both 2010 and 2011.
BSUR Consulting sees brands as the future capital of companies. We unleash creativity for viable business development and inspiring brand and product scenarios. In co-creation with our clients we turn labels into brands and brands into differentiating and extended brand concepts.
BSUR Agency is at the heart of our advertising activities. We develop and execute integrated communication concepts. Activating brands to become constantly moving, to breathe and live their own mentality. Finally, always wrapping it in absolutely inalienable identity design.
BSUR Factory specializes in maximizing integrated design and communications roll-outs. Relying on a solid knowledge of your brand and communications guidelines, we can deliver coherent campaign executions and highly efficient productions on an international scale.
Founded in 1995, we have built our own approach to branding: Concepting. We believe
that only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories.
The bestseller 'Concepting', written by BSUR co-founder Jan Rijkenberg and published in 4 languages.
For English version ($ 24.99 excl, shipping), mail to cecile@bsur.com
For Dutch version: www.bol.com
Our vision on how to spread the brand concept:
The best brands embrace fragmentation, appearing wherever their fans live, work or play. To be instantly recognisable across this huge spectrum, we create a consistent visual brand language. We thus translate the brand concept into every single brand cue, making each a true brand iconic: 'behave as you are'.