Can I see your passport please?
Target group visualisation for NBTC Holland Marketing
Each year, the Netherlands is visited by almost 12 million international travellers. To understand the wants and needs of these incoming tourists, NBTC Holland Marketing uses personas: profiles of fictional visitors to the Netherlands. To bring these personas to life, BSUR was asked to create a conceptual and visual translation. What`s a tourist without a passport, we thought. So we created an inspirational set of five physical passports that visualise each persona`s attitude to life, combined with informative facts & figures. 2000 sets have now been spread to the Dutch and international offices of NBTC and worldwide partners. Find the digital version here.