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  • Campaigning an ever-growing band of new MINI models MINI Worldwide
    Forget blue drops and white pants. We know the feeling Libresse Europe
    Robinsons Fruit Shoot, shooting for the stars Britvic International
    Futurizing the brand through a high margin brand extension Davidoff Worldwide
    Rejuvenating an icon with product, design and advertising Wrangler Europe & Asia
    Growing the No. 1 radio brand with two rebel mascottes 538
    Reorganizing a classic Filofax Worldwide
    Streetwear according to the legendary wetsuit inventor O'Neill Europe

    Spring‘s 5 senses tin collection

    Libresse celebrates spring

    The new Libresse Tins campaign has gone live in the Netherlands and Eastern-Europe. BSUR created the concept, design and accompanying campaign. The theme of these Libresse Tins is spring’s 5 senses in which each tin has its own sense and design: seeing, feeling, hearing, smelling and touching. In the commercial the elements of spring dazzle the screen and the tins come to life. The colourful illustrations and animations were beautifully realized by Colagene.


    BSUR Shanghai is getting busy

    with a variety of projects

    The Shanghai team got busy during the last months and finished a number of consultancy programs. One was for ELHO. The Dutch company and the European market leader of modern plants pots requested BSUR to develop several brand concepts & Chinese names for their brand in China. The work continues with market research. For The Port of Rotterdam, one the largest ports in the world & IN10 the consultancy team carried out a marketing program to understand the DMU amongst European harbour selection amongst a Chinese target group. Keep on sailing! And contact Wilbert@bsur.com or Qin@bsur.com to find more about it.


    Funda introduces Home exchange

    Dutch Queen and Crown prince are first candidates

    As a response to the recession, real estate platform Funda introduces ‘Woningruil‘ (Home exchange): swap your home instead of trying to sell it, and avoid double expenses. BSUR came up with a fun PR idea to draw attention to this introduction, featuring the first Woningruil candidates: the Dutch Queen Beatrix and her son, soon to be King, Willem Alexander, who will soon swap his single family home for his mum‘s palace.


    The scarlet cover

    BSUR creates exclusive Abri‘s for Fonk‘s anniversary edition

    Fonk magazine published its 100th issue. They celebrated with a special-edition all-red cover page and BSUR was asked to create an Abri poster for the occasion. The concept dyes the world of marketing and advertising red and was realized by photographer Adrian Woods.